We're Crushing Hard On Birchbox's Pretty New Retail Store


by Eva Recinos Just like home decor, the beauty world can feel overwhelming, too. There's so many arrays of colors, sizes and brands. Anyone that has ever set foot in a beauty store knows what it feels like to stand in front of rows of shiny nail polish bottles and eyeshadow palettes. The packaging of each product makes it tantalizing to the eye, and yet, it's nearly impossible to decide which products to purchase. Birchbox strives to provide men and women with fantastic beauty products, all stashed in a small, cute box. Users can sign up for a monthly or yearly subscription and receive samples in the mail. The adorable box contains a curated pick of top-notch products. Then, online, users can buy the products that they loved. Now, Birchbox's opened their first-ever brick-and-mortar store in NYC, which lets shoppers build their own boxes and browse products—in person! Not surprisingly, the new digs look so pretty, that we felt inspired to create moodboards of it. Check them out below: All images via Fast Company.

bright and light

We love the juxtaposition of all-white walls with Birchbox's bright products and a cluster of colorful prints. It's a great way to make the products' colors really pop.  

simple and chic

The new location will also offer beauty services and classes. The seating arrangements in the store look chic and welcoming thanks to wooden cabinets and tables decked with white countertops. The light-filled area looks like a great space to try out a new beauty look.

Popular posts